How to deal with crippling rejection while launching a startup: 4 founders on how they bounced back and built thriving businesses

Todd Saunders and his cofounder Dan Pratt had been on the AdWords team at Google for two years when they came up with the idea for their company AdHawk, which aggregates companies' digital marketing data and offers advertisers one-click optimization solutions, in 2015. When they were first starting out, "we had no product, no engineers, and no revenue," Saunders recalled. But they knew there was a product-market fit.
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